What is Facebook Business Suite and Why Should I Use it?

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Facebook Business Suite is a series of tools that you can access all through one account. If you treat your Facebook Page as a business, then this is the best recommendation from Facebook. List your Page and your Instagram accounts as Business accounts, then sign yourself up for the Facebook Business Suite.

Why Should I Use the Facebook Business Suite?

The Facebook Business Suite offers you one place to access messages, insights, advertising capabilities with Ads Manager and posting with Creator Studio. You can get started setting up your account here https://business.facebook.com.

  • You can access Messages from both your Facebook and Instagram accounts within the Suite. This makes it a one-stop shop for all your contact with your fans/clients.
  • Insights help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more.
  • In Ads Manager, you can select campaign parameters like your objective and audience. You can also manage creative work: upload your ad creative, write ad copy, and review how your ads look on different devices.
  • Creator Studio lets creators and publishers manage posts, insights and messages from all of your Facebook Pages in one place. This tool is especially helpful if you want to schedule your posts ahead of time. You don’t need to use a third-party planning tool, such as Planoly, when you Creator Studio will directly publish to your Instagram feed. There is a not a feature to schedule any Stories at this time.

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