How to Create a New Container in Google Tag Manager


In this tutorial I will teach you how to create a new container in your Google Tag Manager (GTM).

What is Google Tag Manager?

Google Tag Manager is a free tool that delivers simple, reliable, easily integrated tag management solutions. You have the ability to manage all of your website tags in an environment that doesn’t required editing code except for the initial setup of adding it to your website. Learn more about everything else it can do here.

Why Do I Need Google Tag Manager?

If you are managing multiple tags on your website, then you’ll want to use GTM on your website. It offers an easy-to-use interface to create and implement tags without having to hire a web developer to do it for them. All tags are managed in one place.

What is a Tag?

A tag tracks events that happen on your website. An event can be a user clicking a button, typing in a text field, watching a video or loading a page. When an event occurs, the tag will collect information about the users actions. When you begin tracking these events, the amount of tags you create can become complicated.

A tag is little snippet of code that is added to your website. Google Analytics is a snippet of Javascript code that you add to your website. Instead of adding it to your website, you can manage that snippet within GTM.

If you’re running ads on Facebook, then you probably have the Meta Pixel installed on your website. The Meta Pixel is a snippet of code that you ad to your website. It helps with conversion tracking on your Facebook ads.

Create a New Container in Google Tag Manager

1. Head over to Click the Create Account button in the upper right-hand corner. Create the Account Name, enter your domain as the Container Name, then select what platform you’re using.

Create a New Container Google Tag Manager

2. Agree to the Terms of Service.

Accept Terms of Service Google Tag Manager

3. Install the GTM javascript code on your website.

Google Tag Manager Javascript Code

4. You can verify that GTM is installed correctly by checking it with the Google Tag Assistant. If you don’t have the Tag Assistant in your Toolkit, then I recommend reading more about it here.

Final Thoughts

If you’re already using GTM, then congrats! I’m glad you’ve invested time to dive into the free tool. If you’re not using it, ask yourself if you need to use it to manage tags. Do you want to track a lot of different events on your website? Then GTM is needed for your website.

Was this helpful? Let me know if the comments below.

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Behind The Blog

Katie Kinsley is a Texas-based digital marketer and aspiring influencer. This is a lifestyle blog focused on Katie’s work-in-progress life. She’s focused on creating joy in the everyday, sharing adventures throughout Dallas/Ft. Worth (and the world), and empowering women to find their confidence — all in her unique unfiltered style.


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  1. June 29, 2020 / 11:18 am

    This is a really informative and helpful post. Looking forward to applying these tips.

  2. June 29, 2020 / 11:24 am

    Whoa! This is great information, I’m definitely going to put this to use. I didn’t even know what a GTM was before reading this, thank you!

  3. Jennifer Van Haitsma
    June 29, 2020 / 12:21 pm

    I just discovered Google Tag Manager recently to fix an issue with my Google Analytics but haven’t really done much exploring yet. Thanks for the tips!

  4. June 29, 2020 / 12:31 pm

    This is great information! I find tag manager hard to understand but it’s getting easier. This helps.

  5. June 29, 2020 / 1:11 pm

    Thank you! I don’t know much about this, so this is helpful for me. I need to try it out.

  6. June 29, 2020 / 9:33 pm

    I haven’t ever used this! Thank you for the info! I can’t wait to go through your great directions and get started.

  7. June 30, 2020 / 1:11 am

    I just added to the Tag manager to my GA and wished I’d had this post to help me! It’s not easy to understand it all!

  8. June 30, 2020 / 7:54 am

    Wow I had no idea about any of this, now I need to save this post and go through the steps. Thanks for the help!

  9. June 30, 2020 / 9:38 am

    I’ve been blogging for years now, but I have never done this. Thank you for the info. I’m going to check it, for sure.

  10. Jessica Formicola
    June 30, 2020 / 9:48 am

    I had no idea Google offered this! Thanks so much for sharing this great info!

  11. June 30, 2020 / 10:42 am

    I have wanted to do tag management on my business site for a while now. I am glad I came across this article because it explained the process nicely.

  12. Catalina
    June 30, 2020 / 1:01 pm

    wow! What a useful post! Now everything is more clear for me!

  13. Kita Bryant
    June 30, 2020 / 6:13 pm

    This is such a great tool to take advantage of. Anything to make work faster and easier is a good thing.

  14. June 30, 2020 / 9:34 pm

    This is so helpful. I need to get google tag manager set up for my website.

  15. June 30, 2020 / 11:04 pm

    Very useful information, I didn’t know anything about this until I came here, please these kind of useful post always it helps people like me.

  16. Bruce
    August 4, 2020 / 2:34 pm

    My brain just seized 😆 I understand the tag premise but how to implement it is another story.

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