How to Claim Your Website on Pinterest

Claim your website on Pinterest to gain access to website analytics and let people know where they can find more of your content. Pinterest has over 250 million users each month, pinning for all sorts of needs. If you’re want to help build your business or blog, you’ll have more success if you claim your website on Pinterest.

Why do I want to claim my website?

Claiming your website allows you to get attribution and analytics for your content which may already appear on Pinterest. If you want to analyze your top performing pins and what content is driving the most traffic to your website, then you need to claim your website on Pinterest.

Once your website is claimed, your URL will display prominently at the top of your Pinterest profile. The URL is also clickable and users can directly access your website from your Pinterest profile. Follow me on Pinterest for more digital marketing tips.

First, make sure you switch your Pinterest account from a personal account to a business account. Once you complete that change, please follow the tutorial below.

To learn more about the instructions for popular website hosts, Pinterests offers a list here.

How to Claim Your Website on Pinterest

1. Go to your profile and click Edit Profile.

Katie Kinsley on Pinterest

2. On the left-side panel, click Claim.

Claim your website on Pinterest

3. For verification, you can either add a tag to website via Google Tag Manager. Or you can download an HTML file that needs to be uploaded to the root domain of your website. Click Next.

Claim Your website on Pinterest Verify

4. Press Submit.

Submit Your Website for Review Pinterest

5. Your website will have the green checkmark once it is verified. This can take up to 24 hours.

Verify the Pinterest website claim

Final Thoughts

I hope this content is useful for you. It is so worthwhile to have your website claimed on Pinterest. The added benefit of the reporting and analytics is useful when driving strategy in your digital marketing.

If you have any questions, please let me know in the comments below!

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